Dont Let Your Internet Marketing Dream Turn Into A Nightmare

Building a successful Internet marketing business can often seem like a distant dream for many people who strive for a truly passive source of income. The dream of financial freedom and having to slog through their job on a daily basis they hate.

Many people starting in Internet marketing almost always get to see the pretty picture of that “other” guy who was laying bricks just yesterday but is now enjoying a drink on some exotic beach and driving flash cars. While there is some truth to this as there are a lot of people who have built successful online businesses and enjoy a comfortable life working from home, what’s really missing and something no one ever gets to see is the actual process that person went through to achieve those results (if they really did).

What is really missing from the Internet marketing dream?

This is where many aspiring internet entrepreneurs are often misguided by a false self belief that anything is possible, if that “other” guy can do it, so can I and that’s what leads to a high percentage of people never making it to the finish line. This high failure rate can also partly be blamed on outrageous claims and deceptions instigated by numerous internet marketers feeding on desperate people looking to be the next success story.

A small example of this is the numerous emails I receive in my mailbox on a daily basis with subject lines claiming how a “new” system can make you $5k/day on complete autopilot”. How is that for some good old BS to destroy your focus?

internet marketing dream

I will take a moment to give you my own example when I first started online early last year. Like many people, I went to a lot of seminars, got pumped and filled out that famous questionnaire “write down what you want to achieve in the next six months”. As expected, most people wrote, “I want to make a million dollars in the next six months”.

Ok, can you start to see the picture now? What is missing here? Can you see the reason why most people after stepping outside that room will probably never make a million dollars in a 10 years, let alone six months.

They are completely missing the process!

internet marketing dream

It is in fact the easiest part here is to write down the magical $ 1,000,000 number on a piece of paper. However, most people underestimate what it will really take to make a million dollars and is often the #1 reason why majority of them fail to take action. It’s not because they don’t want to, it’s simple because they simply don’t have a plan.

Building A Successful Internet Marketing Business Is Hard Work

I want to share a quick screenshot of my income from the time I started early last year to the time I left my job in late October last year. It shows a good steady rise in revenues, every new business owner would love to see that kind of graph in their business.

internet marketing dream

Sure, I wasn’t making millions but I realized early on that in order for me to make millions I first needed to make $100/month and then $1000/month and then $6k/month so I can quit my job. I also realized that in order for me to make $6-$7k/month I needed to follow a process, a plan which started from making that first $1. There is no shame in admitting that it was from easy.

For most part starting from February 2011 – October 2012, I was working double shift, spending 9 hours in my regular job (which I quite enjoyed to be honest) and working on my “side” business for upto 6 hours every evening after getting home. Yes, it was hard ok but more importantly I was taking action everyday and not believing for one moment that a million dollars will suddenly fall into my lap.

Aaron Wall from SEOBook recently published a story in his blog which somewhat sums up why building a successful internet marketing business can often become a nightmare for people living the so called fake “dream”.

The story of Internet marketer Ellery Bennett and his famous “living the dream” video on the beach in Hawaii. The same recipe is used by many self proclaimed gurus in the ruthless Internet marketing business to sell the dream.

Except in Ellery’s case, he himself was a victim of a false dream which landed him a $600,000 debt and a murdered wife.

Moral of the story? Don’t crave success so much that you forget about the process and everything else that currently matters to you. More importantly, definitely don’t fake the dream before you have scored it. If you are in a day job then stay there until you have built up a steady source of income to support a decent lifestyle. Trust me, it is very very difficult to build a successful business when you are in financial duress.

There is no shame in admitting your failures and letting go of your ego. Chris Brogan who is the author at one of the most successful business blogs in the world at admitted in a recent post that it took him 8 years to get his first 100 subscribers.

Here’s a cold hard fact. Building a successful online business is not easy and takes a lot of sustained effort over a long period of time. The success curve is definitely much smaller than any traditional form of business but it still takes time.

Think of it as a real Internet marketing business that will test your patience, your determination and your survival skills. Stay focused, follow a plan and enjoy the ride!

Now it’s your turn, tell me where you are in your journey right now? Is starting an online business everything everything that it was made out to be? If you are already successful then share your success story.


  1. S April 21, 2012 at 6:34 am #

    Setting clear and manageable goals is a sure way to attain your targets.

    For me, my income is around 3k each month — from my day job. To reach an internet income of 3k will take several years, and I’m just 10-12 months in…still haven’t actually made a dime, or broken even! Expended about $1500 into various themes of ecommerce: adsense sites, affiliate sites, content sites, a site….

    In fact, I have had more failures in 2011-Q1 2012 than I did last year because of how much I’ve accelerated my failure rate. By trying many things, I now know what doesn’t work; Adsense hasn’t worked for me, Affiliate amazon hasn’t worked for me, Clickbank hasn’t worked for me…. Yet.

    Maybe one of these will work or maybe I’ll figure out how to present content more valuably to readers, and go from there until I have a readership. Currently, blogging about my $$$$ goal with ecommerce is what’s getting the most feedback–and that’s slightly exciting since I’ve never really had a response to any blogs I’ve written before. It’s not money, but it’s valuable to me…it keeps me going after the Goal, this many month’s in with little positive reinforcement.

    No idea when I will actually earn just $10 a month from a site. In the end, sometimes all you’re left with is a Dream and a sack of tools. Learning how to use them and to build on all the lessons you learn along the way is what tires some of those John and Jane’s around 3 months in, or 6 months in, or even a year in of small success and many, many failures.


    • Anshul April 21, 2012 at 5:51 pm #

      Hi S, thanks for sharing that and here is the thing. Just about every successful marketer/entrepreneur has gone through similar failures but no one really ever cares about that once you are successful.

      Not everything you try is going to work out and that’s just the way it is for everyone so I would suggest that you pick one thing (AdSense, affiliate, blogging or whatever) and then focus, implement a proven strategy and continue to do so until you get the results (which you will)!


  2. Rahul Tilloo April 23, 2012 at 2:00 pm #

    Hi Anshul,

    Nice post. One of the main reason behind the success of many people is patience. I think IM is not niche where you can be successful overnight. It takes time and process. I have about 7 months of experience and I haven’t purchased a any product apart from essential one’s. Though I have made some income through Affiliate Marketing. Currently I have 2 websites in SEO & Tech Niche.

    I feel that a plan is very necessary for anyone to be successful IM. Because if you don’t have one you may end surfing lot of websites & forum and not making a single dime. I suggest people not to put much ads on their blog when its new, it will help them to keep their website clean and first build a loyal traffic and readership to their website.

    Rahul Tilloo
    (Blog Aspire)


    • Anshul April 24, 2012 at 7:12 am #

      Hi Rahul, thanks for the comment and you do make a great point about having a plan and patience. This is partly to do with the way the IM industry has grown over the years and is now full of “guru” marketers trying to cash in from desperate people looking for a quick fix solution.


  3. Any K April 23, 2012 at 5:54 pm #

    Hello Ansul,

    To tell you my story I am currently with a job (which I hate the most) and learning about the internet business which has no end to..!! Talking about the emails, I have already “unsubscribed” many of the “TOP Gurus” in the industry because everyone talks about how to earn a million or so on the internet but rarely anyone talks about how to earn a dollar in a given period of time and go forward from there. So, I have only few people to come into my inbox.
    I have taken few courses which I believe are good ones and I am following them. I have got a site up and running and working on it for experiment. Being 8 months old internet crawler I believe in two three points:

    A) Without learning anything you can’t have a “Goal” (not “Dream”- It is a very broad word and people faded the “beauty” of this word) in any field. After spending some time learning few basic things you will realize that now you can set a goal and you go after that fully. You might make mistakes and get distracted on the way but you will know where to come back.

    B) Coming online or in any field, you have to have the sense of selection. You have to have a sense of judgment, which are right and which are wrong, which are practical and which are not. You will come across a lot of super fancy things, people, gurus on the internet. But, hardly find few people who are honest, open and they talk whatever they know and gone through. They really want you to be successful. You have to be very much selective whom to follow. I don’t know, I believe this is something instinctive.

    C) Leaving over expectation. I am working with a site which is too small today, and I even don’t know whether I have done everything right or not starting from keyword research, content creation, traffic etc. etc. I am working on it as an experimental basis. The site might earn few bucks down the line 6 months or so but I hardly expect that. But I will make all experiment with it whatever I have learned or learning. So my point is when I set the site for experiment how can expect the site to earn in a short period of time.

    Anyways, Its too long now. Personally, I believe when you came to online it all about learning first then learning and earning and then earning and earning.
    By that I am encouraging myself and your audience too…..ha ha…!!



    • Anshul April 24, 2012 at 7:19 am #

      Hi Any, thanks for the comment and sharing your story. There is absolutely no harm in experimentation as in most cases something that has worked for someone else is not likely to work for you so in many instances you will need to adapt or modify your strategy.

      I also agree that as long as you have a goal (small or big) you can always find a way to get back on track but unfortunately for many people they are sold on the end product (the beach lifestyle) and not a goal or a plan.


  4. Adam April 24, 2012 at 1:07 am #

    As an internet marketer myself I continue to push ahead and make more each month. I have been seeing regular 10% increases in my income for the past 4 months and I am very close to doing that again for this month.

    Even though a lot of the ebooks and systems out there are just rehashes of old work I still find myself buying them just to see what they offer. This may seem like a waste of money but every once in a while somebody actually surprises me and publishes a new idea that I have not heard of before.


    • Anshul April 24, 2012 at 7:27 am #

      Hi Adam, glad to hear that. I occasionally buy products myself through WSO’s or other trusted marketers as every now and then you will come across a technique or a strategy you hadn’t thought of which can be helpful.

      Once again many people often fall into the trap of buying products to find the new get rich quick scheme and not to learn a strategy that can be implemented over the long term.


  5. Hendrik April 25, 2012 at 11:01 pm #

    For 2 years now, I have a stable adsense income about 1400$ monthly. And I´m doing a lot of stuff, parallel to my real job, to get more. But it doesn´t work. Maybe it´s a kind of a luxuary-problem, but that amount of money is a nice add-on, but not a full replacement of a real income…

    Do you have same experiences? How can I make the next step?


    • Anshul April 26, 2012 at 10:12 pm #

      Hendrik, its good to have a diversified source of income but may be that’s whats stopping you from going to the next level. I would suggest just cutting out a few things that are not making that much money to focus on scaling up things that are. For eg if you are doing AdSense may be focus building traffic to your best and highest earning sites.


  6. S April 26, 2012 at 1:45 am #

    Hey Anshul,

    Can you make a post on delegation of work? I have my own ideas on deciding what is worth delegating out to freelance workers, friends, maybe even family…but what’s your take? I’d love to read your thoughts about it.


    • Anshul April 26, 2012 at 8:54 am #

      Great suggestion S. I have had a few requests about this topic in the recent weeks so will definitely look at creating a post outsourcing and delegation.


  7. Michiel April 26, 2012 at 11:36 pm #

    Hi Anshul,

    I’ve been reading a number of posts on your blog today. They’re very insightful and I want to thank you for it. I have a number of Adsense sites, but lately my Adsense income is dropping with €20 ($30) per month. It’s painful to see.

    The reason is as you point it out: I haven’t put in enough hard work lately, and then this is my reward. Thank you for waking me up to reality!



    • Anshul April 29, 2012 at 9:38 am #

      Hi Michiel, I think you are not the only one there. Just about every Internet Marketer I know has been impacted in recent months (& even banned from AdSense). I would suggest that you focus on 1, 2 or may be 5 sites and build them up into quality blogs with great content and reviews. That way you will be more immune to constant algorithm updates and traffic fluctuations.


      • Michiel April 29, 2012 at 5:40 pm #

        Hi Anshul,

        Good advice! I’ll focus on it when I get back from my vacation ;).



  8. May 3, 2012 at 3:04 pm #

    Hi Anshul,

    This Is My Second Article My You That I Have Read. You Are Very Bright And You Know What You Are Talking About. There Where Many Times That I Looked At My Blog And Its View And Considered Giving Up. But I Must Realize That My Blog Is Only A Few Days Old. I Have To My Patient And Put In Hard Work. I Am Determined To Not Give Up.
    I Must Say You One Of My Mentors

    P.S. Please Can You Give ME Advice On How To Promote My New Blog

    Peace, Love, & Happiness


    • Anshul May 4, 2012 at 10:06 am #

      Hello again, the best and easiest way to promote your blog is through social media like Twitter. Once you can build up an audience, then look at other ways of promoting your blog like commenting and guest blogging on popular blogs in your niche.


  9. S May 9, 2012 at 4:11 am #


    Alongside your earnings from that time, can you show us the types of things you were doing? For example, # of adsense sites each month, the diversity of affiliate/ad programs you enrolled in, the type of linking strategy used/adapted over that timeline?

    This might be interesting to see, if you have the time to include this info.

    I assume you purchased aged domains and have lots of friends who are well versed in SEO magic and making money online. Do you have a list of favorite bloggers–I have only heard of SEOmoz? Anyone else you follow religiously?


    • Anshul May 9, 2012 at 7:04 am #

      Hi S, that is a lot of information to share so I may look at writing a post about what I did at the start but I can tell you I was working bloody damn hard alongside my day job:) One of the guys I learnt a lot from was Trent Dyrsmid from onlineincome lab who was at the time was also in the early stages of his online business.

      In fact, I just recorded an interview with him which will be going live later this week. Make sure you listen to at as we discuss all the things you have talked about here.


  10. Rick September 29, 2012 at 12:47 pm #

    Hey! I’m at work surfing around your blog from my new iphone 4! Just wanted to say I love reading through your blog and look forward to all your posts! Keep up the outstanding work!


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