How To Boost Your AdSense Earnings With Contextual Targeting

I often get asked about effective ways of finding profitable AdSense keywords targeting a specific niche or primary keyword. Thankfully, this a lot easier than most people think. With the contextual targeting tool you can easily find tightly related AdSense keywords targeting a common search term. Using this simple strategy, you can easily build high quality relevant content around your primary niche to attract more clicks and boost your AdSense earnings.

How does contextual targeting work?


Let’s say you have decided to build an AdSense niche site around the seed keyword “pest control”. Usually, you will then need to perform a search for related keywords using the Google AdWords tool and subsequently perform a competition analysis for viable keywords.

This works great except there is some level of guesswork involved with where the advertising money is being spent. Using the contextual targeting tool, you can use Google’s own active ad display network to easily find high quality advertiser keywords.

To access this tool, simply sign into using your Google account and look for the “contextual targeting tool” under the Tools and analysis tab. Then, simply type in your seed keyword or upto 10 multiple keywords and let Google show you a list of suggested keywords you can target for content creation.

In the case of the search term “pest control” you can already see a wide range of high bidding keywords which are already being targeted by advertisers on Google’s ad display network. You will also notice that some of the suggesed keywords also include a high number of local keywords targeting a specific city or locale, which, in any cases can be extremely easy to rank for.

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Additionally, you can also find product specific buyer keywords which are more likely to attract a high CPC and click through to maximize your AdSense earnings.


Check out the video below as I take you through this simple process. Would love to reply to all of your questions, comments or feedback so please take a moment to leave them below.

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  1. Jack February 26, 2012 at 10:26 am #

    A lot of Adsense courses are telling people to do a Google search on keywords to see if there are advertizers in the niche. If there are no ads on the top or right side of the page then forget that niche. But that is wrong. The search network is irrelevant for adsense, right? In the case of adsense you want to determine if there are advertizers on the display network. And if I understand this correctly, that is what the conceptual targeting tool tells you. If the conceptual targeting tool tells you that a keyword has a CPC of 2 dollars then that means there are advertizers paying Google 2 dollars to put their ads on various websites and therefore it is a good niche to pursue for adsense. Do I have this right?


    • Anshul February 26, 2012 at 12:13 pm #

      Hi Jack, The conceptual targeting tool tells you which keywords are already being targeted by advertizers in the Google display network so it is a good indication of where the money is being spent, however, the maximum CPC bid is NOT what the advertisers are paying to get on various websites. Max CPC bid is for page 1 of Google, where most of the traffic goes.

      You can probably only expect to get 25-50% of that amount (plus 68% of share revenue), so if your max CPC is $2, in reality you may only get 30-50 cents per click on your website.


  2. Jack February 26, 2012 at 7:49 pm #

    Hi Anshul,
    I’m confused. A number 1 position on the first page of Google has to do with the search network, not the display network, right? You can use the Google keyword tool to look up what advertizers are paying to get the top position on the search network. The CPC on the search network is much higher than the CPC on the display network and it is the CPC on the display network that the Contexual Tool is targeting, right? So if the Contexual Tool says the CPC on the display network is 2 dollars then that should be approximately what advertizers are paying to get their ad on the display network. Expect to get paid about 68% of that for adsense. The 25-50% off you mention above doesn’t apply here. That is simply a way to determine what share of total search volume a number 1 ranking will get you on the search network. This has nothing to do with the display network.


    • Anshul February 27, 2012 at 8:28 am #

      Thank you for correcting me Jack. I must have misread your question and yes you are right, the contextual targeting tool is providing you with CPC data on the display network and not the search network so the numbers reflected here would be very close to highest bid advertisers are paying for various publishers sites on the network unless automatically adjusted by Google smart pricing.


  3. Jack March 8, 2012 at 7:57 pm #

    Hi Anshul,
    Every time I try to start your video on using the contexual tageting tool it shuts down internet explorer.


  4. Jack March 9, 2012 at 8:50 am #

    I’m not able to get the contexual targeting tool to work. It just says it is loading and it never comes up. Any idea what I’m doing wrong?


    • Anshul March 11, 2012 at 8:37 pm #

      Sorry Jack. Not sure what could be causing that, sometimes a simple refresh can do the trick.


    • Jean Claude Boudreau March 25, 2012 at 1:41 am #

      Your troubles are with IE. If you use Google Chrome for it, you won’t have any problems.

      All the best!



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